Discover how Philippe Bekalarek, a real estate professional from the Efficity network, helped shape MY360 by Inoveo3D from the ground up, and why co-building with users beats building for them.
Technology alone doesn't make a product
In the SaaS world, there's a persistent belief: if the technology is strong enough, adoption will follow. The reality is more demanding.
A product only creates value when it solves a real problem, one that someone actually encounters, day after day, on the ground. Which means building the right product starts not with code, but with conversations.
That's the principle at the heart of our collaboration with Philippe Bekalarek, a real estate professional within the Efficity network, and one of the first people to put MY360 by Inoveo3D to the test.
A demanding professional, a structuring role
Philippe's approach to his work is simple: no shortcuts, no settling. Methodical, attentive to detail, and genuinely perfectionist, he holds his listings to a high standard, because he knows that quality content directly drives results.
When he agreed to become a beta tester in the early stages of the project, he brought exactly that mindset with him. Not just to validate features, but to stress-test them against real conditions: his clients, his workflow, his expectations.
The feedback that came back, from him and his team, was precise, grounded, and sometimes uncomfortable. Exactly what's needed to build something that actually works.
From real feedback to concrete features
The collaboration didn't produce polished suggestions delivered in a slide deck. It produced a series of specific friction points, use cases, and unmet needs: the kind of raw material that shapes a product roadmap more than any market study.
Three major building blocks emerged directly from this phase:
A 360° virtual tour engine built for real-world use
The requirement was clear: simplicity first. No complex setup, no learning curve. A tool that any professional could pick up and use immediately, while still delivering a genuinely immersive experience for buyers.
AI-powered home staging and photo enhancement
As photo quality came up repeatedly as a challenge, the question evolved: how do you improve visuals without multiplying tools and time? The answer was integrating AI-assisted home staging, allowing virtual refurnishing, visual clean-up, and presentation improvement directly within the workflow.
Automatic video generation from photos
The third lever came from a differentiation question: what separates a good listing from one that stops the scroll? Video. The result was a feature that generates short, dynamic videos from property photos, no editing skills required, no external tools.
The listing audit: a tool born from scale
As more professionals joined the beta program, a new pattern emerged.
Beyond creating better content, teams needed a way to evaluate what they already had: to identify what was working, what was holding listings back, and where to focus improvement efforts first.
That need became the listing audit tool: an AI-powered analysis layer that scores listings across visuals, text, and technical data, then surfaces the most impactful corrections. Not another dashboard to manage, but a quality checkpoint embedded in the workflow, so that every listing published is the best version it can be.
The market never adapts to the product
There's a version of product development where you build something, launch it, and wait for the market to come around. Some founders genuinely believe that enough conviction and good marketing will make it work.
It rarely does.
The market doesn't adapt to the product. The product adapts to the market, or it doesn't survive. And adapting to the market means staying in direct contact with the people in it: understanding their constraints, their vocabulary, their frustrations, and what "better" actually looks like from where they stand.
The collaboration with Philippe Bekalarek, and later with the broader group of professionals who joined the beta, is what made that possible. Not assumptions, not guesswork. Conversations, feedback, and iteration.
Co-building as a method
What made this collaboration valuable wasn't just the features it produced. It was the process it established.
Building in close contact with users means the product stays grounded. It means avoiding the most common trap in SaaS development: shipping something technically coherent that no one actually needs. It also means that the people involved in shaping the product, like Philippe, have a direct stake in its success.
That dynamic doesn't end at launch. Every update, every new feature, every priority call is still informed by the same principle: give as much weight to how the product is used as to how it's built.
You never build alone. The best solutions are always the product of a tight loop between product vision and field reality, and Philippe Bekalarek helped us establish that loop from day one.
