New Generation Property Dealer: A Conversation with Romain Piquerey

During a conversation with Romain Piquerey, a property dealer based in Lyon and active member of the French Federation of Property Dealers (FNDB), we discussed fieldwork, renovation, data, tools… and the transformation of the profession.

Romain originally came from an IT background. He started in a small, fast-growing company where he quickly took on significant responsibilities. This experience allowed him to develop a structured vision focused on tools, organization, and performance. But evolving in a rapidly growing environment also means making strategic decisions early, sometimes in complex situations. This period taught him how to handle pressure, build processes, and take initiative. Driven by the desire to be his own boss, he then made a radical shift: the restaurant industry. He earned his vocational diploma, joined a Michelin-starred establishment in Lyon, and decided to create his own restaurant. Within six months, the project was launched. He ran the business for eight years before selling it. The restaurant industry brought him a strong human and operational dimension: team management, stress handling, daily rigor, a keen eye for detail, and constant excellence in customer relations. All skills he now applies in real estate, where every project requires organization, precision, and long-term vision.

Romain is now a property dealer. His job involves identifying opportunities, acquiring properties with potential, restructuring or renovating them, adding value, and reselling them. But the profession is no longer limited to this classic model. The real estate sector is undergoing a profound transformation: digitalization of processes, proliferation of platforms, the rise of data, and the progressive integration of artificial intelligence to support decision-making. According to him, today's challenges are no longer just operational — they're analytical. Finding the right acquisition price, understanding the true condition of a property before renovation, accurately estimating renovation costs, analyzing a listing's history, or identifying whether a property has already been on the market are all critical factors in securing a margin. In an environment where information is fragmented and sometimes opaque, data takes on strategic value. The profession is evolving: property dealers must no longer be just field operators, but analysts capable of structuring information, leveraging digital tools, and using AI as an optimization lever.

Romain has been using the Inoveo3D platform for a short time, alongside his partner, a real estate agent. Their approach is complementary: she focuses more on fieldwork and client relationships, while he takes a more strategic, structure-oriented view. In their practice, the question isn't just about publishing a listing, but about better presenting a project. Immersive visualization helps buyers project themselves more clearly, especially when dealing with a property to be renovated or transformed. For a property dealer, the ability to convey an asset's potential is decisive. In a market saturated with similar listings, structuring a property's presentation becomes a lever for differentiation. An immersive tour can help reduce unqualified visits, clarify price positioning, and accelerate decision-making. Romain takes a pragmatic approach: using digital tools as business accelerators, without losing the fieldwork dimension.

Romain fully embodies a new generation of real estate professionals, attuned to digital tools and the progressive integration of artificial intelligence into their work. His approach goes beyond operations — it's built on structuring, analysis, and decision optimization. Real estate innovation won't come solely from major platforms, but from field operators seeking to modernize their practices, formalize their processes, and leverage data as a strategic tool. Beyond real estate, Romain represents a broader shift in the French job market: a generation of entrepreneurs capable of switching industries, reinventing themselves, and combining fieldwork with technology, intuition with analysis. Autonomous, agile profiles, open to AI and digital tools, who don't just endure market transformation but actively shape it. This is the same vision that drives Inoveo3D: building tools designed for professionals who want to structure, modernize, and perform. At the intersection of fieldwork, data, and immersive experience, a new way of practicing real estate is emerging.